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Sold on Walmart, Sent by Amazon: The Weird New World of Online Retail
Amazon's logistics network will now fulfill orders placed on Walmart.com, the company announced at its Accelerate seller conference, creating a surreal arrangement where the e-commerce giant directly supports its biggest retail rival's online operations. Third-party sellers can now use Amazon's Mult...
Amazon's logistics network will now fulfill orders placed on Walmart.com, the company announced at its Accelerate seller conference, creating a surreal arrangement where the e-commerce giant directly supports its biggest retail rival's online operations. Third-party sellers can now use Amazon's Multichannel Fulfillment service to automatically process Walmart orders through direct integration. The company now competes directly against ShipBob, FedEx, UPS, and ironically Walmart's own fulfillment services while positioning itself as an end-to-end logistics provider regardless of where the sale originates.
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