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Some groups that advertise with Nexstar and Sinclair are pausing their ads
Consumers are not only cancelling their Disney subscriptions, they’re boycotting the companies who advertise with affiliates owned by Nexstar and Sinclair.
“In response to both ABC and Sinclair's actions to limit free speech, which we do not agree with, we paused all future campaigns that we have scheduled with KOMO,” an STG spokesperson told Marketplace over email. The company also wrote, “We will review pending contracts and upcoming campaigns to ensure our advertising continues to align with both our business goals and the values of transparency and fairness our customers expect.” For affiliates, that makes reputational missteps riskier — they can’t afford to give viewers or advertisers another reason to disengage when both groups are already drifting away,” said Stacy Jones, CEO of the marketing agency Hollywood Branded.
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