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Some of Substack’s Biggest Newsletters Rely On AI Writing Tools
An analysis of Substack’s top newsletters estimated that around 10 percent publish AI-generated or AI-assisted content.
While no AI-detection service is perfect—many, including GPTZero, can produce false positives—the analysis suggests that hundreds of thousands of people are now regularly consuming AI-generated or AI-assisted content that they are specifically subscribing to read. One of Substack’s cofounders, Hamish McKenzie, has described the generative AI boom as a sea change that writers will need to confront, regardless of their personal views on the tech: “Whether you’re for or against this development ultimately doesn’t matter. Max Avery, a writer for the financial newsletter Strategic Wealth Briefing With Jake Claver (over 549,000 subscribers), says he uses AI writing software like Hemingway Editor Plus to polish his rough drafts.
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