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Some People Actually Kind of Love Deepfakes


AI fakes are a disinformation menace. But some politicians, executives, and academics see them as a way to extend their reach.

Monica Arés, executive director of the Innovation, Digital Education, and Analytics Lab at Imperial College Business School in London, has created deepfakes of real professors that she hopes could be a more engaging and effective way to answer students’ questions and queries outside of the classroom. It has long been possible for Hollywood studios to copy actors’ voices, faces, and mannerisms with software, but in recent years AI has made similar technology widely accessible and virtually free. The former cricket star, jailed in what his party has characterized as a military coup, gave his speech using deepfake software that conjured up a convincing copy of him sitting behind a desk and speaking words that he never actually uttered.

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