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Some thoughts on the web. On web engines, content, and web rent (2023)

On web engines, web content, and web rent.

The browser will infer a handful of recognizable, interest-based categories based on recent browsing history to help sites serve relevant ads. To be clear, Google Play Services on Android have for a long time had Advertising IDs, effectively making the same assumptions for an operating system. The format got reverse engineered, first by Apple, as Office for Mac started being incompatible with documents produced on the Windows equivalent, to create compatible apps.

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