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Sometimes the product innovation is the distribution
Posted on Friday 27 Sep 2024. 748 words, 2 links. By Matt Webb.
It was the smallest member of the Booksellers Association(I had a sticker on the glass and everything) and I partnered with a great book wholesaler. The publication date of “Moleskine Pocket Hardcover Ruled Notebook Black”(ISBN 9788883701009) is March 2003. And when we’re chatting, I can see that it’s because go-to-market is an opaque process, or that the product would suddenly become much more interesting or tractable with a market tweak or distribution twist.
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