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Sonos is raising prices this year to make up for tariff expenses
Sonos plans to raise prices across its products later this year in order to minimize the impact of tariffs on its earnings.
Sonos plans to raise prices across its products later this year in order to minimize the impact of tariffs on its earnings, the company has revealed alongside its financial results[PDF] for the third quarter of 2025. Sonos also said that it will invest on diversifying its geographic footprint and expanding its presence in markets that represent only a small share of its revenue today to drive growth. In the fourth quarter of the year, which covers the holiday shopping season, Sonos expects tariffs to reduce its gross margin by $5 million and to remove between $8 to $10 billion from its cash flow.
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