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Sonos’ smart TV plans might have found an OS
The software is set, but what will the killer feature be?
- Incorporating advances such as OpenPath and Unified ID 2.0 (UID2), Ventura will enable advertisers to value and price ad impressions across all streaming platforms more accurately, while finding relevant audiences with greater precision. In February, Roettgers highlighted some relevant Sonos patents that depict a user experience that relies heavily on a second screen (like your phone) for interacting with the TV OS. The Sonos streaming device is rumored to arrive sometime in 2025, and by then, I expect the company will still be working to rebuild momentum (and repair customer trust) after this whole app saga.
Or read this on The Verge