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Sony and Honda’s Afeela electric car will start at $89,900


The Afeela is coming into focus.

That last fact has recently spurred Honda to initiate a merger with Nissan in the hopes of better competing with Chinese companies on EVs. As a result, Sony’s first foray into the automotive sector already appears designed to compete with some of the top players in the luxury EV space. Sony Honda Mobility has also said it expects its software to offer subscription services, so vehicle owners will likely have to pay a monthly fee in order to access certain features, like streaming video.

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