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Sony bought a chunk of Bandai Namco to boost anime fan community engagement
Sony has entered into a "strategic business alliance" with Bandai Namco, acquiring about 2.5 percent of the Japanese media conglomerate.
Sony has entered into a "strategic business alliance" with Bandai Namco holdings, acquiring about 2.5 percent of the Japanese media conglomorate and gaming publisher with a 68 billion yen ($465 million) investment, the companiesannounced. The companies noted that they have historically collaborated on fields like games, anime and music, but plan to extend this into a "broader range of areas." And clearly, converting video game IP to films and series has proven to be highly lucrative, from franchises ranging from Minecraft to Mario Bros. to The Last of Us.
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