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Sony considers further price rises, as it braces for £500m tariffs impact

Sony is considering further price hikes for its products, in response to an expected 100bn yen (£513m) impact from US tariffs.

Speaking to investors today following the release of its latest financial results, the PlayStation 5 maker said it was evaluating whether to now "pass on" the added costs to consumers, and potentially shift some console manufacturing to the US. Yesterday, the US appeared to back down from enforcing the brunt of its tariff plans on China, with an agreement reached to lower levies for at least the next 90 days. The rapidly changing situation has led to uncertainty across the business world, and prompted Nintendo to prioritise Vietnamese-made Switch 2 consoles for the US market.

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