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Sony Music says over 75,000 items removed in battle against AI deepfakes
Label uses scale of problem to argue against UK government’s proposed loosening of rules
Sony Music has revealed the scale of its battle with artificial intelligence fakes of its artists by saying it has taken down more than 75,000 examples of AI-generated material featuring its biggest stars, including Harry Styles. The ability of new, freely available AI software to generate vast quantities of convincing fake material has emerged as a significant concern for companies in the creative industries. Sony Music sought in its submission to underline the benefits of the existing system, where AI developers need to pay copyright owners for access to content to train their models.
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