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Sony Pictures to Use AI to Produce Movies and Shows in "More Efficient Ways"

The comments from CEO Tony Vinciquerra were made in the midst of ongoing negotiations between Hollywood's major crew union and top studios.

Chief executive Tony Vinciquerra, at an investor conference in Japan, said on Thursday that the company is “very focused on AI” and mobilizing to adopt the technology into the moviemaking process to streamline production. Since the resolutions of the work stoppages last year, buzzy AI tools like OpenAI’s text-to-video model Sora have created anxiety in Hollywood that they could undermine labor from crewmembers and talent. Last year, DreamWorks founder Jeffrey Katzenberg predicted that AI will cut the cost of animated movies by as much as 90 percent as the tech is positioned to disrupt the media and entertainment industries.

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