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Sony Playstation 4 chip helped AMD avoid bankruptcy — exec recounts how 'Jaguar' chips fueled company's historic turnaround


A mighty Jaguar, and a pair of consoles, came to the rescue.

(Image credit: Future)The headlining news nugget surfaced on social media when another long-standing AMD ‘lifer’ highlighted Fragale’s LinkedIn career experience statement. It takes time to turn around a chip design company like AMD, and the tricky market and strong competition meant that “We sold multiple IPs like Adreno to raise cash,” noted Park. Jaguar delivered the advantage of more modern process technology, an octa-core CPU, greater frequencies, improved IPC, broader instruction set support, doubled bandwidth, and more.

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I was at AMD in the mid-late 2000s helping design CPU/APU/GPUs