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Sony Turns to AI to Tackle Rising Animation Costs and Animator Shortage

The company is looking at options to increase its output, including digital technologies like AI.

The move is being called a “creation shift” by the Japanese tech company, per a report in Financial Times. The company also plans to leverage its Playstation Network service to grow Crunchyroll’s subscriber base, which is currently around 15 million. The company’s chief executive Kenichiro Yoshida told FT, “It’s not going to be easy to balance .

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