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Sony's anime business in "early PlayStation stage", says company executive


Sony has been steadily boosting its anime business and it's now been likened to the PlayStation's PS1 era.

Speaking to Japanese outlet Toyo Keizai(translated by Automaton), Sony CSO Toshimoto Mitomo (in charge of global IP development) said the company's anime business is "in a phase roughly equivalent to the period between the launch of the PS1 and PS2". Watch on YouTube Even more recently, last month Sony acquired 2.5 percent of publisher Bandai Namco, once again in a bid to boost its anime business. Mitomo's comments seem to suggest that Sony's anime business is poised for similarly explosive growth, following its recent acquisitions.

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