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Sony’s new ‘digital birth certificate’ for imaging tech smells a lot like NFTs
Sony is breaking new ground in the ongoing NFTs and content authenticity saga. At CES 2024 in Las Vegas, the conglomerate known for its electronics,
At CES 2024 in Las Vegas, the conglomerate known for its electronics, gaming, and entertainment products has announced the development of an in-camera digital signature technology, which effectively creates a “birth certificate” for images captured with their devices, thereby verifying the origin of the content. The aim is to allow professionals, particularly in journalism, to safeguard the authenticity of their content and to give news agencies an added layer of security in the fight against the distribution of manipulated images. “While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism,” said Manowitz.
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