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Sony’s new ZV-E10 II camera is designed to sway vloggers away from $1,000 phones

For the same price, would you rather vlog with a phone or a camera?

It will also cost $999 for the body or $1,099 in a bundle with Sony’s new PZ 16-50mm f/3.5-5.6 OSS II lens when it launches in early August — right around the price of a flagship phone like the iPhone 15 Pro Max. Battery longevity and higher-quality recordings are sure to go a long way in a camera that’s designed for someone to roll lengthy video clips of self-filmed vlogs, but some tradeoffs are made to give the ZV-E10 II these features while keeping its compact dimensions. So, while the ZV-E10 II has the kind of excellent autofocus that Sony Alphas have been known for, it’s squarely focused on vlogging and video capture compared to other do-it-all hybrid models.

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