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Sora AI Videos Easily Confused With Real Footage in Survey Test
New HarrisX data reveals U.S. viewers can’t distinguish human-created videos from ones made by OpenAI’s text-to-video tool.
Consumers in the U.S. struggle to distinguish videos recorded by humans from those generated by OpenAI’s text-to-video tool Sora, according to new HarrisX data provided exclusively to Variety Intelligence Platform (VIP+). In a survey conducted weeks after the controversial software was first unveiled, most U.S. adults incorrectly guessed whether AI or a person had created five out of eight videos they were shown. Perhaps unsurprisingly, the HarrisX survey also revealed that strong majorities of respondents believed the U.S. government should enact regulation requiring that AI-generated content be labeled as such.
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