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Sources of Truth

Most 'source of truth' problems in product development aren't really about the source of truth at all.

Theoretically, I know this because I used to hack Coda to get close, and now I'm heading up product at a company that does this exceptionally well (happy to give you a demo). One leader notices that their "strategic pillar" only accounts for 4% of the total investment, even though they've been arguing that it's a top priority. The head of marketing notices that half of the launches they're supporting aren't aligned with corporate messaging.

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