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SpongeBob gets ready for Super Bowl LVIII with Roblox and Gamefam
Gamefam announced its Super Bowl LVIII event it built in partnership with the NFL last week. Here's how the game works within Roblox.
This echoes the sentiment of CEO Joe Ferencz, who said of the SpongeBob event, “As Roblox continues to scale, we’re seeing a tremendous opportunity to amplify the biggest IRL moments for Gen Z and Alpha. We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. Apply to speak here Alli Guglielmino, Gamefam’s SVP of growth, told GamesBeat in the same interview that one of the goals for the developer is authenticity, and not alienating players uninterested in the Super Bowl.
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