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Sports betting is coming to X with BetMGM partnership
Elon Musk's X, formerly Twitter, has forged a deal with a sports betting operator, BetMGM, the companies announced on Friday. The deal, which BetMGM
We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams,” said X CEO Linda Yaccarino in a statement about the new deal. His vision has expanded beyond social networking to see X becoming an “everything app,” so to speak, which includes not just text posts and media, but also creator content, subscriptions, live and recorded video, online shopping, payments, and more. Reached for comment, a rep for X didn’t offer details about if or how X would generate revenue from its new deal with BetMGM, but there’s likely an agreement in place, given the integration work required.
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