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Spotify adds video learning courses in latest experiment

It’s just a test, and just in the UK for now.

Spotify’s UK users are getting access to a fourth category of content to sit alongside its existing library of songs, podcasts and audiobooks: online courses. The company is today launching a new experiment that’ll see video-based lessons from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso made available via Spotify’s apps on mobile and desktop. “And we thought, how can we take this core insight and build something on top of it?” In a press release, Spotify says that around half of its Premium subscribers have engaged with education or self-help themed podcasts.

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