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Spotify announces an in-house creative agency, tests generative AI voiceover ads


Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands Spotify is venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns.

To sweeten the pot, Amazon is pledging that startups in this year’s Generative AI Accelerator cohort will gain access to experts and tech from Nvidia, the program’s presenting partner. Picsart, a photo-editing startup backed by SoftBank, announced on Thursday that it’s partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users. India’s largest wealth manager focused on ultra-high-net-worth individuals, 360 One WAM, has agreed to acquire popular Indian mutual fund investment app ET Money for about $44 million.

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