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Spotify bought Parcast — now its founder is launching a new entertainment studio

The initial focus will be true crime and wellness.

Parcast founder Max Cutler left Spotify last February as part of a wave of high-profile departures from its podcast vertical, and he’s now launching Pave Studios to create content across multiple formats. “Storytellers who successfully engage audiences and create fandoms through written, audio, and video content have led the charge in cultivating their robust communities into diverse businesses,” said Cutler. After the sale, Cutler went on to serve as Spotify’s head of talk creator content and partnerships, helping manage exclusive podcast deals with Joe Rogan, Alex Cooper, Emma Chamberlain, and others.

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