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Spotify CEO Daniel Ek surprised by how much laying off 1,500 employees negatively affected the streaming giant’s operations


Ek said Spotify employees were doing too much "work around the work" as he laid off 17% of the group's workforce in December.

In addition to surprisingly successful 2023 growth to compare against and the impacts of falling marketing spend, Ek blamed operational difficulties linked to staffing for the group missing its earnings target to start the year. Back in December as the platform he founded faced persistent losses and a falling share price, Spotify CEO Ek used a well-trodden path by tech giants to steer the ship around: mass layoffs. Investors initially reacted well to the news, though skeptical voices asked whether the move merely put a sticking plaster over harder-to-solve issues at the group, particularly its low margins thanks to the costs of bumper record deals.

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