Get the latest tech news
Spotify debuts Gen AI ads, programmatic ad buying
Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a
Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. On the latter, Spotify announced new partnerships with Google’s demand-side platform, Dispay & Video, Magnite, with Yahoo DSP, Adform, and others “soon” to come. Image Credits: SpotifyThe changes were pitched to marketers as a way to reach the coveted Gen Z demographic, who access the streaming service throughout the day, not just when they’re engaged directly with the app and looking at the screen.
Or read this on TechCrunch