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Spotify is letting authors market like musicians

Taking a note from its music DNA.

Countdown Pages, which debuted for music artists last year and has been used by the likes of Ed Sheeran and Taylor Swift, let fans pre-save an upcoming title and have it pop into their library when it’s released. But most people consuming audiobooks on Spotify are doing so through premium streaming rather than as a purchase, breaking the traditional release model. Combined with the promo page and countdown clock, the feature allows authors to engage in fandom in a way that is more typical of music than publishing.

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