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Spotify launches personalized AI playlists that you can build using prompts


AI playlists will initially become available to users on Android and iOS devices in the U.K. and Australia and will be iterated on in the months ahead.

After the playlist is generated, users can then use the AI to revise and refine the end result by issuing commands like “less upbeat” or “more pop,” for example. The company notes the AI has guardrails around it so it will not respond to offensive prompts or those focused on current events or specific brands. With the launch of AI DJ, which expanded globally last year, the company used a combination of Sonantic and OpenAI technology to create an artificial version of the voice of Spotify’s head of cultural partnerships, Xavier “X” Jernigan, who introduces personalized song selections to the user.

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