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Spotify made its own font, and it’s going everywhere inside the app


Spotify Mix sounds more like a DJ feature than a typeface.

Spotify’s latest update is visibly changing the audio streaming service to improve the experience for your eyeballs, rather than your ears. The confusing name is an homage to the “dynamic and evolving nature of audio culture over the years,” according to Spotify’s global head of brand design, Rasmus Wängelin. “The result is a sans-serif typeface that blends features from both classic and contemporary styles, creating a distinctive and unique look,” says Wängelin in Spotify’s press release.

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