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Spotify plans to launch in-app purchases, if Apple gets out of the way
New regulation in Europe could make Spotify’s longtime goal a reality.
At first glance, the mockups Spotify has created of its dream app don’t look like much of anything: a card that says how much a subscription costs, the list price of an audiobook, and a button that lets you enter your payment information. Because Apple takes a 30 percent fee on in-app purchases for digital goods and services, companies like Spotify have decided it is simply not worth it to allow such transactions inside their apps. Gustav Gyllenhammar, Spotify’s vice president of markets and subscriber growth, says the new App Store rules could be game-changing for the company’s audiobook and podcasting verticals, too, since right now it’s too difficult for users to make purchases from either.
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