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Spotify reuses its live audio tech through Listening Party feature
Spotify's live audio app is no longer active, but the company has been using the tech to connect fans and artists better with the "Listening Party" feature.
Spotify’s live audio app is no longer active, but the company has been using the tech to connect fans and artists better with the “Listening Party” feature. “It’s still in its early stages but we’ve had a few artists test over the last few months including Zara Larsson and Bleachers,” A Spotify spokesperson said. Last year, the company launched an in-app Merch Hub, to give fans personalized recommendations to buy stuff from different artists.
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