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Spotify takes a swing at gaming with a mini golf game ahead of ‘Happy Gilmore 2’ release
Netflix and Spotify teamed up to launch a golf-inspired game as a way to promote “Happy Gilmore 2,” which premieres on Netflix this Friday.
This partnership represents a new venture for Spotify, as the music platform has never teamed up with another company to create a gaming experience within its app before. Gaming is an area Spotify has largely overlooked, so working with the streaming giant is notable, even if only for a promotional campaign as it could serve as a test to see if consumers resonated with the experience. At the end of the experience, users can watch the official “Happy Gilmore 2” trailer and share their personalized playlist and final score on social media.
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