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Spotify teases a ‘super premium’ tier for superfans and upcoming video expansion in Q3 earnings call
Spotify CEO Daniel Ek has once again teased the company's long-delayed HiFi or "super premium" tier, a higher-qualify subscription offering the streaming
Spotify CEO Daniel Ek has once again teased the company’s long-delayed HiFi or “super premium” tier, a higher-qualify subscription offering the streaming service first announced in 2021 and then failed to roll out. The streamer several years ago first announced plans to roll out a more deluxe version of its Premium subscription that would include features like “CD-quality, lossless audio” and more, but licensing issues led to a delay, Ek explained in 2022. Billboard reported this year that major record label UMG was working with Spotify to create a subscription tier aimed at super fans, which could include things like early access to new music.
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