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Spotify teases in-app purchases for EU iPhone users ahead of incoming DMA regulation
Spotify is gearing up to test Apple's response to new European regulations designed to prevent so-called digital "gatekeepers" from engaging in
The music-streaming giant has shared a bunch of mockups to illustrate what its iPhone and iPad app could soon look like, including information about pricing, subscription offers and in-app payments for iOS users in the EU — this is in response to the Digital Markets Act (DMA), which goes into effect on March 7. In an interview with The Verge, Gustav Gyllenhammar, Spotify’s vice president of markets and subscriber growth said that if the company’s envisioned changes go through, it will be able to offer new experiences in verticals like podcasts. While the company has taken measures like allowing in-app promotions for subscriptions and the use of alternative payment processors, it typically gives 3-4% discount on the App Store fee for digital purchases.
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