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Spotify will start paying creators for popular videos
The streamer is also removing ad breaks from video podcasts as it tries to compete with YouTube.
The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. “We can provide an experience for your audience that is superior to any other platform,” CEO Daniel Ek said onstage Wednesday at a Spotify creator event in Los Angles.
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