Get the latest tech news

Spotify will start paying video podcast hosts based on how well their videos perform

Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform.

By paying podcast hosts based on how much engagement their shows receive, Spotify is borrowing a page out of YouTube’s book. Spotify says this change will allow listeners to access videos without interruptions, which means that people may be more inclined to watch more content on the platform. By giving listeners an uninterrupted viewing experience, Spotify is likely hoping that people will choose to watch video podcasts on its own platform, rather than YouTube.

Get the Android app