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Spotify, Stop Trying to Become a Social Media App
The music streaming service has added a comment function under podcasts. Who is it for, anyway?
Where once apps adhered to their respective “things,” today they want to do it all: You can post Stories on YouTube, use AI search tools on Instagram, and shop for clothing on TikTok. Considering the fact that American political commentary occupies a considerable amount of space on Spotify’s global charts—Ben Shapiro, Candace Owens, Ezra Klein, Jon Stewart, and Tucker Carlson host some of its most listened-to shows—the platform’s comment sections could very well become another outlet for rage. Spotify seems to be treading lightly into the social media realm, possibly in an attempt to avoid the mistakes of a similar venture, iTunes Ping, which Apple launched in 2010.
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