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Spotify’s astrology-like Daylists go viral, but the company’s micro-genre mastermind was let go last month
Is it a "fearful vocaloid wednesday morning," a "yearning cottagecore thursday afternoon," or perhaps a "heartbroken karaoke friday evening"? That's up to
This has become so central to Spotify’s branding that the company had an aura photography activation at VidCon in 2022, presumably as a way to impress and build relationships with content creators. If you want to know who categorized so much of Spotify’s catalog into categories like “chill phonk,” “samurai trap” and “post-minimalism,” look no further than Glenn McDonald, the curator of the ever-expansive musical map and database, EveryNoise. Since then, McDonald worked as a “data alchemist” at Spotify, where his unfathomably comprehensive musical databases have powered so many beloved features from Discover Weekly to Daylists.
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