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Spotify’s layoffs doomed its best (unofficial) music discovery resource
Every Noise at Once was the solution to Spotify’s repetitive algorithms.
Niche Mixes, which follow the same process, only with quirkier music genres like “goblincore” and “funeral doom” that McDonald possibly had a hand in naming, came later, in March 2023. The novelty of these greatly entertained me for a few weeks after they rolled out but quickly became stale when I realized I was being fed much of the same recommended music repeatedly across each mix, effectively building my listening experience into a walled-off bubble. It’s made the process of discovering new music on Spotify a real farce, despite the company redesigning its homescreen last year to improve that very issue, taking inspiration from TikTok’s superior platform for new artist discovery.
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