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Spotify’s second price hike in 9 months will target audiobook listeners

Bloomberg report claims price hike coming to Australia, Pakistan, and the UK first.

Spotify said it was the second biggest audiobook brand after Audible, citing Bookstat data published in The New York Times. But as it stands, Spotify only generates revenue from audiobooks if users go beyond the 15 hours per month limit included in their Premium plan, per Bloomberg. Audiobooks represent an opportunity for the company to diversify revenue streams beyond its traditional routes, which include paying hefty royalty fees.

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