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Sproxxy is making it easier to measure conference spending ROI
Sproxxy is an early stage startup that is building a platform to help companies measure the ROI of attending conferences.
Up until now, it was pretty hard to do, but Sproxxy, an early stage company, is looking to change that by creating a platform to manage conference-related activities, while helping customers understand the ROI of going to these events. So we help brands prove the business impact of them participating at conferences and knowing the ROI or value of speaking, sponsoring and attending an industry event,” Samba told TechCrunch. After she came up with the idea, Samba hired a company to build the initial version of the software, and was able to sell her first license to an agency managing 60 clients on the platform.
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