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Squid Game Unleashed players can unlock in-game rewards by watching Squid Game Season 2
Netflix said players of its newly released Squid Game Unleashed game will be able to unlock in-game rewards for watching Squid Game Season 2.
This is something only a big company like Netflix can do, and it’s the latest form of transmedia, where Netflix is leveraging both its streaming video leadership with the Squid Game property, which has had more than 300 million viewers, and its position as a growing player in mobile games. This adds to the list of ‘firsts’ for this game, which includes making it free for everyone – even without a Netflix membership. I’ve played the game and it presents you with challenges similar to the TV show, where you lose your life if you fail to compete well in battle royale missions.
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