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Sri Mandir keeps investors hooked as digital devotion grows


AppsForBharat, the Indian startup behind the Hindu devotional app Sri Mandir, has raised $20 million in a new round — just over nine months after securing

Founded in November 2020, AppsForBharat introduced Sri Mandir shortly after to serve Hindu devotees with online prayers and the ability to make offerings virtually to Indian temples. Image Credits: Jagmeet Singh / TechCrunch“Religious tech startups are increasingly gaining prominence globally, especially in economies like India, owing to the importance of culture and religion among the demographic, combined with the rise in internet penetration, digital payments, and growing adoption of e-commerce, especially in tier-2–3 cities. The startup will open physical facilities in these towns to create logistics and fulfillment hubs across its temple network, managing the delivery of food offerings (prasad) and other ritual items.

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