Get the latest tech news
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.
Price changes are the last resort for Starbucks' CEO, Brian Niccol, he said on Tuesday's Q3 earnings call, but he won't rule them out as part of his revitalization efforts of the coffee giant. "While our financial results don't yet reflect all the progress we've made, the signs are clear — we're gaining momentum," CEO Brian Niccol said in a statement included in the report. Niccol's "Back to Starbucks" campaign, which he launched upon taking over last September, aims to improve slumping sales and customer experience complaints that have plagued the international coffee giant.
Or read this on r/technology
