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Starbucks ditches its Odyssey NFT program
Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world.
The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book “The Everything Token” and community lead for Starbucks Odyssey. There are other “third-party utilities” to be developed through NFTs, not just by big companies like Starbucks or Nike but by local businesses that want to spin up loyalty programs or use tickets as an asset they can anchor and incentivize. Subscribe to Chain Reaction on Apple Podcasts, Spotify or your favorite pod platform to hear more stories and tips from the entrepreneurs building today’s most innovative companies.
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