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Startup Founder Claims Elon Musk Is Stealing the Name ‘Grok’
Elon Musk said he borrowed the name from a 1960s science fiction novel, but another AI startup applied to trademark it before xAI launched its chatbot.
For example, Musk’s former partner Grimes also trademarked the name Grok for a plushie AI-powered kids toy, but that application is very different from a software tool, reducing the likelihood of consumers getting them mixed up. The USPTO also allows people to file a trademark to reserve the rights to a name before a business is launched, but they can’t actually register it until, say, their jewelry website is fully up and running or their pizza parlor chain expands into a neighboring state. “We spent $2m building our Grok product and business and our funding round collapsed once Mr. Musk announced his use of the mark,” Shah wrote in an email to xAI attorney Robert Keele last Monday.
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