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Startup will brick $800 emotional support robot for kids without refunds


Embodied says it will try to refund recent purchases but makes no promises.

When it first announced Moxie in April 2020, Embodied described the robot as a “safe and engaging animate companion for children designed to help promote social, emotional, and cognitive development.” It advertised play built around “best practices in child development and early childhood education”; changing weekly themes, like empathy, friendship, and respect; and activities like meditation, reading, and drawing with the bot. Since Embodied marketed Moxie as a companion and development toy for children, there’s concern about kids potentially suffering an emotional toll after the robot abruptly becomes inoperable. But the short-lived, expensive nature of Moxie is exactly why some groups, like right-to-repair activists, are pushing the FTC to more strongly regulate smart devices, particularly when it comes to disclosure and commitments around software support.

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