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Startups should create a digital sales room to increase interaction with buyers


Buyers are scrutinizing purchases more and sellers are under pressure to provide value in every buyer interaction.

Prior to founding Mindtickle, Krishna was the Director of Product Management at PubMatic and has also worked with leading companies and startups, including Microsoft, Tejas Networks and Infinera. Facing tighter budgets and unabated economic uncertainty, today’s buyers are scrutinizing deals more closely and asking more questions. Closing deals is a skill that can be taught, and over the years, I’ve found that it comes down to forging a personal, transparent relationship with every buyer.

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