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Steam games that force players to watch advertisements are banned, Valve emphasises


Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ad…

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The new rules from Valve- available online and first reported by Gaming on Linux- confirm that whilst cross-promotion and product placement are permitted, games that force players to watch or engage with advertising in order to play are not. "If your game's business model relies on advertising on other platforms, you will need to remove those elements before shipping on Steam.

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